Apple Inc. really seems to provide added value to each and every sale. This is a best practice for public relations. It creates new customers, maintains current customers and develops brand loyalty. Apple not only makes an exceptional product but they care about the customer long after the purchase.
One of the values that Apple adds is post sale satisfaction. Apple offers exceptional support and even 'how-to' sessions. Apple offers free workshops and tutorials at the Apple retail locations that demonstrate how to use the iPad, Mac Book, and iPhone, how to use the software such as iPhoto, iTunes and iLife, how to run a business on Snow Leopard and they will even sit down for a one on one if you have questions regarding a personal project.
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